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Mobile phones account for over half of all global internet searches in 2021, and it’s leaned this way since 2017, with the numbers growing incrementally year-on-year. Google’s search engine runs much of the internet, and so it was no surprise when on July 1, 2019, the behemoth browser company implemented its ‘mobile first indexing’ policy when ranking websites online. With this new era comes a new technological solution – the PWA or ‘Progressive Web Application’.
Undoubtedly you already know what a website, native APP, and mobile-responsive website are. PWAs are web-based APPs built using progressive website development technologies, but with the addition of advanced coding features, which allow them to act as a bridge between mobile-responsive websites and mobile APPs.
PWAs can be saved directly to your mobile or tablet’s home screen just like a native Apple iOS or Google Android APP, but from your browser, so there’s no need to visit the APP Store. Google measures page loading times, and PWAs deliver incredibly fast speeds, providing a better user experience and subsequently, improved user engagement. For businesses, all of this leads to better page rankings in Google, and higher conversion rates on-site.
Get In touch with Infusion121 now to see the tangible results your business can achieve by implementing a Progressive Web APP!