Custom Solutions For Your Unique Business: The Infusion121 Approach

Should you run your business in the same way as your competitors? Of course not! So why would you use the same digital solutions?

As a business owner, these were questions I had to ask myself when it came to Infusion121™, but more importantly, it was a realisation that I had to help our clients find answers to. It’s why I have had such a strong focus on building a digital agency with a stark difference from the other options out there. With a strong focus on custom development, Infusion121™ has grown to become more than just a traditional digital agency.  Sure, we help our clients grow, engage and monetise their digital audience. However, we have a core focus on developing and delivering custom solutions that are tailor-made for our clients. The more our client base has grown over the years and the bigger and more diverse our clients became, the problems we have had to start solving have become more complex and challenging.

The reality is that there are really zero “out-the-box” solutions that truly solve the unique challenges that a business faces without – at the very least – some customisation and that was where I really wanted our agency to stand out from the crowd. We have a proud culture of innovation – to be problem-solvers for our clients. From developing franchise portals for companies with over 700 franchisees to the development of custom mobile applications for the likes of FightMND, one of the greatest pleasures I have had in business has been building and developing a strong and stable team of digital innovators and Infusion121™. Everything we do for our clients is custom developed and based solely on the unique challenges they face and their broader business goals.

Our approach to projects does not change, regardless of what we are working on, and every project is assigned a dedicated production team. It starts with our strategists and developers working with our clients to really understand their business. We conduct a thorough analysis of your business processes and digital infrastructure to best understand what they actually do for your clients, what your goals are as a business, how you position yourselves in the market, and the competition they are up against. We then present a digital strategy – that has received input from the various front-end and back-end development experts on our team – to help you better understand what your business and digital processes could look like moving forward. The key here is to help you understand the available improvements and efficiencies achieved if they embrace this strategy.

With your approval, our team of front-end and back-end developers, UX and UI designers, and strategy experts to develop custom solutions, whether they be:

• Mobile Responsive Websites
• Progressive Web Apps (PWAs)
• Mobile App Development

And support you in the implementation of these solutions and monitoring the results we achieve.

Some of the results we’ve been proud to help our clients achieve include:

• Developing a Mobile App for FightMND that allowed the team to easily manage Danihers Drive a key fundraising event, and a much-improved user experience that allowed the charity to accept donations more easily than ever before.
• Developing and delivering a lightweight, custom PWA for Lingopont an eLearning Platform ahead of schedule that vastly improved the user experience for its customers which is also live in both iTunes Store and Google Play.
• Developing a custom website for Jani King Aust that delivered a 60% increase in new traffic, a 10% increase in conversions, and 100% real-time integration with the company’s 650+ franchisees.

Many clients came to us with a problem that needed solving but have stayed with us for the long-term thanks to the results we have delivered and the various other issues we have helped them to solve. Collaboration and stability have been at the heart of these success stories. Our team understands that to truly produce innovative and custom solutions, we align our goals with yours and work with you to truly understand what you are trying to achieve. Guided by strong policies and procedures, this has allowed our team to develop and continuously improve their workflows and efficiencies to ensure we deliver outstanding performance.

If a digital transformation has been on the ‘to-do’ list for your business but you’ve been looking for the right partner to help you through it, I would love to hear from you. My team and I happily offer FREE 60-minute discovery meetings. Hit the link to book yours in.