Exceptional User Experience (UX) and User Interface (UI) Design for APPs and websites combines pleasing aesthetics with an emphasis on usability and functionality. Your digital identity doesn’t need to simply look stunning; it has to be a design that works. A customer-centric focus on ease of use, well-defined navigation, and customer engagement funnels users into becoming sales conversions.
How often do we hear prospective clients complaining about their picture-perfect website or APP that hasn’t improved their business’s bottom line? The design may look good, but it doesn’t meet their goals.
They didn’t enjoy the build process due to their developer’s inability to communicate in simple terms and are now spending too much on ongoing costs (even though they still don’t feel supported).
They have a website or APP that doesn’t boost revenue or create loyal customers. It’s a car with no engine. Life can be better than this. Infusion121 is a driving force for true digital transformation.
Once a client receives an APP or website design using the science of great UX/UI, their business plan becomes an actionable reality. A highly functional design uses superb interactive elements to naturally increase customer interaction, conversions, and sales. Steer the prospective client’s journey by customising a more enjoyable customer experience. People relate with you more and so want to return again.
UX, or User Experience, encompasses all elements that occur to a user when interacting with a product, system, or experience. User Experience Design is the practice of shaping customer experience and outcomes via research, analysis, and design of the touchpoints inherent in a website, APP, or EDM.
UI, or User Interface, is the process digital designers use to build interfaces in software, websites, APPs, and mobile devices, focusing on appearance and style. Exceptional UI Designers aim to create an interface that users find easy to use, engaging, and even pleasurable.
Put simply, UX and UI are vital because they work to fulfill a user’s needs. The aim is to provide positive experiences that initiate a user to become loyal to the product, brand, or community they are interacting with. Additionally, a meaningful User Experience and User Interface allow you to define customer journeys on your website and APP most conducive to your digital goals and subsequent business success.
Creativity meets science. A methodical approach analysing your industry competitors and target audience’s personas establishes a complete view of your business situation. We infuse an evaluation of data, growth trends, and keyword effectiveness to continually improve your market standing.
‘FightMND has been fortunate to have had the exceptional expertise of Infusion121 deliver an APP for one of our major annual fundraising events, Daniher’s Drive, for a number of years. The simplicity and functionality of the client experience in the backend matches the simplicity and functionality of the end user’s experience at the front-end, which was a huge positive for us when working with Infusion121. The quality service provided by Brian and his passionate team was of great assistance to my team and ultimately ensured we delivered a brilliant product for our event.’Andrew Holmes Fight MND
Since Jani-King commenced working closely with Infusion121 in 2016 to better manage our brand consistency and presence plus digital footprint including a full website upgrade, SEO, SMO and digital marketing as well as full traditional print functions, we have experienced not only growth but also productivity in many aspects of our business. Jani-King’s online presence has dramatically improved since the introduction of our digital strategy, inc: website and landing pages. Infusion121 have completely updated all touchpoints to improve the user’s experience and to better qualify leads – beautified and automated the company’s information packs and ensured that the information is phone and tablet compatible. We’re ultimately increasing conversations via multiple tools and with Infusion’s assistance we know we are interacting via an attractive package which also interfaces with our behind-the-scenes software packages.Kathryn Brady Jani-King
Infusion 121 demonstrated they are a company that truly understands the meaning of collaboration. The team were very supportive of our vision and responded beyond our expectations - making valuable contributions, meeting all milestones, and injecting little enhancements that made our project very special. We’re very happy with the final product across both Android APP and PWA builds.Rosanna Di Risio Lingopont