How Infusion121 uses the power of collaboration to help our clients reach new heights
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Overview
Workshops are powerful tools for collaboration, creativity, and problem-solving. They provide a structured environment where participants can share ideas, learn from each other and work together to find solutions. In many cases, workshops can be more effective than traditional meetings, as they allow for more open discussion and hands-on learning.
Additionally, workshops can be customised to suit the needs of any group, making them a versatile tool for businesses and organisations from any industry sector. When used effectively, workshops can help overcome challenges, achieve your goals, and build stronger relationships.
We strongly believe in the power of workshops, and the strategic approach with our clients to drive powerful outcomes that result in:
- A clearer understanding of why your company isn’t moving forward by identifying strengths and weaknesses
- Discovering where your business stands in the marketplace, pinpoint what needs to be improved and the trends you need to get ahead of your competition
- A much more comprehensive vision of the way forward and full-scale marketing strategy recommendations.
- Gain insights into what your competitors are doing and best practices.
Workshop Programs
- Competitors Analysis & Marketing Strategy Workshop
- Organisational Workflow Workshop
- Digital Workshop Program
Having conducted and seen the power of workshops
We developed a set of stand-alone workshop programs that you can use to supplement existing marketing efforts or as a way to jumpstart a new initiative. We deliver three core workshop programs:
- Competitors Analysis & Marketing Strategy
- Organisational Workflow Review
- Four-Week Digital Workshop Program
Each workshop is designed with a specific outcome in mind, relevant to where you are on your marketing journey.
Infusion121 provided so much insight into our online business, including the way it is functioning and the ways it can be improved. Thorough analysis and recommendations were provided. Also, able to explain an abundance of technical information in layman’s terms so that we have a clear picture of what needs to be done to build brand awareness, generate leads, match it with our competitors, and embark on our first marketing campaigns. Thank you to Janine, Brian, and the rest of the team.
— Adelaide Pendlebury – PendelburyBet
Competitors Analysis & Marketing Strategy
This workshop is perfect for businesses who have a good handle on their product or service offering but are struggling with any of the following:
- Struggling to generate leads and enquiries online
- Lack of brand awareness
- Failing to beat competitors, despite offering a better product/service
- Struggling to understand the customer journey
- Unable to generate a clear and coherent marketing strategy
Each workshop program will take you on a journey of discovery as our expert strategists take a deep dive with you into your business, your market and even your competitors.
Our Competitors Analysis & Marketing Strategy workshop is a comprehensive review of your website and online presence. We start with a website/app Speed Insights and other analysis tools to get an idea of how your site is performing. Then we move on to a comprehensive review of your website SEO, backlinks, meta tags, etc., before moving on to an in-depth review of your brand and competitors by gathering essential data from your Analytics and other proven effective tools for developing a strong marketing strategy that will help you outperform your competition.
Once your workshop is complete, our team will deliver a detailed written report and easy-to-understand presentation that outlines your goals and opportunities as well as a range of recommendations to help you achieve them.
Organisational Workflow Review
This workshop is perfect for businesses who have a good handle on their marketing, but are struggling with any of the following:
- Converting leads into customers
- Inefficient use of technology and/or manual processes
- Duplication of effort across departments
- Ineffective communication between departments
- A lack of visibility of data and performance metrics
Our Organisational Workflow Review is a full-scale review of your business processes and how they are being executed. We start by understanding your current process flow, and then we map out your ideal customer, team member, and marketing touchpoints workflow. This allows us to identify any gaps or areas of improvement. We then look at how technology can be used to automate and improve your process flow and how an existing or new Customer Relationship Management (CRM) system could improve your workflow.
Once your workshop is complete, our team will deliver an extensive presentation and written report and diagram/infographic that outlines your current process flow, your ideal process flow, and a range of recommendations to help you centralise, optimise, and streamline communication between you, your team, and customers. Our workflow report details the level of customisation required to obtain an accurate scope and quotation from a selection of CRM providers.
Digital Workshop Program
Our Four-Week Digital Workshop Program is a comprehensive program perfect for small to mid-size businesses. This covers all aspects of digital marketing and workplace efficiency. The program is delivered over four consecutive weeks, with each week focusing on a different topic.
Our team will produce a thorough report presentation defining your goals and prospects, as well as making thoughtful recommendations, at the end of the four-week program.
Week 1:
Competitor Analysis & Marketing Strategy
Week 2:
Website and App Asset Reviews
Competitors Analysis & Marketing Strategy (2 sessions)
Week 3:
Organisational Workflow Review
Week 4:
Program & Goals: Review & Recap
Understand your business on a deeper level, determine your online presence, or if you need help with converting leads into customers, waste no more time.
