Digital Marketing Multiple Paths to One Destination: Growth
There are many ways to trek up a mountain, yet only one peak. By addressing a wide range of digital marketing services, you’ll receive a holistic approach tailored to your niche market. Forget the days of working with a ‘Jack of all trades, master of none’; our team of Branding (Design), SEO (Search Engine Optimisation), Social Media, PPC (Pay Per Click), and Campaign Management specialists ensures every aspect of your digital marketing is being covered by someone who has dedicated their life to the task.
5 Signs Your Marketing Strategies Are Failing
The world of Digital Marketing cannot be won through a single pathway. If you’re relying on SEO and have no PPC ads; if you don’t have genuine brand authority or a strong reputation in your industry; if your text content and brand story isn’t informative (or is even non-existent); if you’re targeting the wrong audience, or if your marketing campaigns aren’t leading to sales, growth in revenue, and increased customer engagement, then your digital marketing has simply failed.
There is no end to the number of digital agencies whose projects take longer than expected, whose results don’t meet your expectations, where costs blow out, and both communication and project management are seemingly negligible parts of the process. A personalised one-to-one collaborative approach leading to successful business outcomes need not be a pipe dream.
A Proactive, Thorough, Transparent Approach
Digital Marketing that leads to genuinely positive business outcomes is attained through focused market and business data analysis. Our comprehensive strategic approach provides a deep understanding of everything happening in your social media and Google ad accounts, and unlike the majority, we review results on a daily basis, and you can see everything via your own real-time custom reporting dashboard.
Branding Design
You need to have a stronger brand identity. Why? The majority of consumers prefer to buy products and services from brands they’re already familiar with. Our digital and print design team works closely with marketing strategists and developers, specialising in full rebrands, plus refinement of all digital and print collateral.
SEO (Search Engine Optimisation)
Having trouble standing out online? Many digital agencies offer SEO services, but in a highly unregulated marketplace it’s difficult to know whether you’re receiving the best outcomes. With proven strengths in Google optimisation, we elevate online content by using high-ranking keywords to enable search engines to uncover your website and push you up to Page 1. Our landing pages and websites have high conversion rates, as they’re constructed to achieve your desired amount of organic (free) web traffic and sales.
PPC (Pay Per Click)
Generally speaking, PPC ads mean Google Ads management. After conducting a full analysis of your niche market our certified Google ad specialists will optimise your ads to home in on the specific target audience you wish to engage with. Strategy is the key to success, so we’ll structure your campaigns and ads to best suit your business goals.
Social Media
When it comes to social media, everyone is doing the same thing. The differentiating factor between the status quo and attainment of your desired ROI is strategy. Successful social media marketing campaigns have their foundations in market analysis followed by optimised ads and account management. Whether managing ads on Facebook or acting as your LinkedIn Campaign Manager, our personalised strategies are proven to raise the bar.
Campaign Management/Outsourced Marketing
Even large companies and enterprise level corporations with in-house marketing teams know if you want to achieve optimal results, it’s worth investing in a trusted referral partner. Well-managed accounts and campaigns run by outsourced digital marketing specialists provide your team with a full range of marketing expertise at its fingertips. Our open communication ensures you always remain in the loop.
Grasp the Keys to Successful Digital Marketing
Unlock your business’s potential by working with a digital marketing agency that becomes part of your organisation. Emotive content designed to trigger responses in your target audience, informative content reflecting your customers’ needs, and brilliant branding and marketing strategies. An in-depth understanding of your business and its clientele and testing to ensure campaigns are always being refined. This is the Digital Marketing you need!
‘FightMND has been fortunate to have had the exceptional expertise of Infusion121 deliver an APP for one of our major annual fundraising events, Daniher’s Drive, for a number of years. The simplicity and functionality of the client experience in the backend matches the simplicity and functionality of the end user’s experience at the front-end, which was a huge positive for us when working with Infusion121. The quality service provided by Brian and his passionate team was of great assistance to my team and ultimately ensured we delivered a brilliant product for our event.’
Andrew Holmes Fight MNDCommunications Manager
Since Jani-King commenced working closely with Infusion121 in 2016 to better manage our brand consistency and presence plus digital footprint including a full website upgrade, SEO, SMO and digital marketing as well as full traditional print functions, we have experienced not only growth but also productivity in many aspects of our business. Jani-King’s online presence has dramatically improved since the introduction of our digital strategy, inc: website and landing pages. Infusion121 have completely updated all touchpoints to improve the user’s experience and to better qualify leads – beautified and automated the company’s information packs and ensured that the information is phone and tablet compatible. We’re ultimately increasing conversations via multiple tools and with Infusion’s assistance we know we are interacting via an attractive package which also interfaces with our behind-the-scenes software packages.
Kathryn Brady Jani-KingExecutive Assistant to COO
Infusion 121 demonstrated they are a company that truly understands the meaning of collaboration. The team were very supportive of our vision and responded beyond our expectations - making valuable contributions, meeting all milestones, and injecting little enhancements that made our project very special. We’re very happy with the final product across both Android APP and PWA builds.
Rosanna Di Risio LingopontCreative Director
