VicParks
Representing holiday parks and caravan park operators across Victoria, Australia.
Client Overview
VicParks, now operating under crpvic.com.au, is the peak industry body representing holiday parks and caravan park operators across Victoria, Australia. Their mission is to support the growth of the caravan and holiday park sector by providing resources, advocacy, and a comprehensive directory of member parks for travelers and industry professionals.
The client approached us to modernise their outdated website, streamline their park directory, members portal, and modern UI, and improve visibility and engagement with both the public and their members.
01. The Challenge
- Outdated user interface
- Legacy CMS with limited content flexibility
- Hard-to-navigate park listing and filtering experience
- Slow load times are affecting user experience and SEO performance
- Lack of mobile responsiveness and accessibility compliance
- Difficulty updating park data and event listings internally
- Minimal analytics and insights on visitor behavior
02. Strategy
To create a scalable and user-friendly platform for VicParks, we implemented a headless architecture that decouples content from UI. This enabled greater flexibility, faster page loads, and an improved editing experience.
Our approach included:
- Rebuilding the site with a React + Tailwind CSS frontend
- Implementing a Headless CMS (WordPress) to manage park listings, news, users, events and other web content
- Building a GatsbyJS frontend for static generation, optimised performance, and SEO
- Utilising GraphQL to efficiently query and serve content
- Creating a custom filterable park directory using region, park type, and amenities
- Setting up reusable content components for fast updates by non-technical users
- Integrating GA4 + Hotjar for user tracking and insight gathering
- Prioritising Core Web Vitals and SEO throughout development
03. Services
- UX/UI Audit & Component Design
- Frontend Development with React & Tailwind CSS
- Headless CMS Integration
- Custom Park Directory with Search & Filtering
- SEO Optimisation & Sitemap Restructure
- Google Analytics 4, Hotjar & Tag Manager Setup
- Performance & Accessibility Enhancements
- Mobile Responsiveness
- Internal CMS User Training
04. Results
- New CMS enabling the team to independently manage all content (parks, events, news, documents)
- Page load times improved by 40%, contributing to better SEO rankings and lower bounce rates
- Quicker content updates help keep the site fresh and relevant
- Increase in the number of interactions with the Park directory
05. Growth
- Delivered a modern, future-proof website that is fully scalable
- Improved member engagement with centralised directory and resources
- Set up the new revised members portal for easy navigation to the resources and content management for the park members
- Enhanced industry perception with a polished, professional site
Ready to Build a Better Website?
