NLNA
NLNA supports newsagents and small retailers with cost-saving services, business tools, and industry partnerships. It also represents members’ interests through advocacy, advice, and supplier programs.
Client Overview
NLNA (National Local Newsagency Association) is the peak industry body representing the interests of local newsagents across Australia. NLNA provides advocacy, digital tools, industry news, and a networked community to help newsagents thrive in a rapidly evolving market.
NLNA approached us to modernise their digital presence, improve content delivery to members, and enable their team to manage dynamic content efficiently across devices.
01. The Challenge
- An outdated website with slow performance and poor SEO visibility
- Hard to manage content updates and news articles internally
- A fragmented user journey with no clear path for member engagement or sign-ups
- Limited insight into visitor behavior or content performance
- Two different websites serve the main public and the members
- No clear separation between member-specific and trade-specific resources
02. Strategy
- Developing a GatsbyJS static frontend for lightning-fast performance and excellent SEO
- Structuring the WordPress Headless CMS to support segmented content for website pages, members portal and trade partners
- Designing and implementing two distinct portal sections:
- Trade Portal: Business and advertising opportunities, forms, and partnership tools
- Members Portal: News updates, downloadable resources, forms, and offers
- Creating custom CMS components to allow non-technical staff to manage both portals with ease
- Implementing GraphQL for efficient and granular data querying between CMS and frontend
- Optimizing Core Web Vitals and implementing analytics via GA4, GTM, and Hotjar
- Responsive, accessible, and mobile-first design using Tailwind CSS
03. Services
- Responsive Frontend Development with GatsbyJS
- Tailwind CSS UI Implementation
- Headless CMS Configuration
- Members Portal Setup with CMS Control
- GraphQL Integration
- GA4, Tag Manager, and Hotjar Setup
- SEO Optimisation (Sitemaps, Metadata, Semantic Markup)
- CMS Training for Internal Teams
- Ongoing Support & Iteration Planning
04. Results
- Page load times improved by 45%, enhancing user experience and Core Web Vitals
- Growth in organic traffic with improved structure and faster indexing
- Successfully launched two distinct portals with full CMS control and role-based content
- Improved user engagement, with 33% lower bounce rates on mobile
- increase in members’ activity in the members portal in the first month
- increase in member sign-up inquiries due to clearer navigation and CTAs
05. Growth
- Transformed NLNA’s website into a high-performing, modern digital platform
- Enabled tailored content delivery members portal and integrated it within the same websites compared to the different website previously
- Reduced content publishing turnaround time by empowering internal teams with an intuitive CMS
- Gained deeper insights into user behavior through comprehensive tracking
- Established a foundation for secure member and partner integrations in the future
Client Testimonials
The team at Infusion121developed our new website, with nothing being too much trouble for their developers, Rupesh & Niel. Both were great to deal with, responsive and very knowledgeable in their area of expertise.
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