Ampt & Partners
A dynamic and forward thinking law firm delivering exceptional legal services
Client Overview
Ampt & Partners a Melbourne based law firm required a new Custom Brochure Website. As a young firm, they bring fresh perspectives, innovative strategies, and a deep commitment to their clients. The partners and team of skilled professionals, passionate about achieving the best possible outcomes while maintaining the highest standards of integrity and professionalism.
The brief was to keep the new website engaging, clean and professional while promoting the firm’s fresh approach in law. The site needed to seamlessly scale and grow with the firm, to include new services and growing team.
01. The Challenge
- A start-up Victorian law firm
- Firm required new brand creation (new logo and style guide)
- Informing the partners on best practice UX/UI
- Conduct a competitor’s analysis
02. Strategy
To create a scalable and user-friendly custom brochure website Ampt & Partners.
Our approach included:
- Build the site with wordpress CMS.
- Built custom blocks and modular ACF components to allow editors to easily create new page layouts without coding.
- Fully responsive and mobile-friendly experience.
- Email Integration – Configured FluentSMTP to connect with Outlook / Office 365 for inquiry forms. Added Google reCAPTCHA to forms to prevent spam submissions and ensure security.
- Stored the theme on GitHub for version tracking and to collaborate efficiently with other developers.
- Created a staging URL on our server to test all updates, features, and fixes before deploying to production.
- Used WP Migrate to efficiently deploy database and file changes from staging to production. Ensured smooth migration with zero downtime and consistent configurations.
- Implemented Yoast SEO for on-page SEO guidance, meta optimization, and improved search visibility.
- Integrating GA4 + Hotjar for user tracking and insight gathering
- Prioritising Core Web Vitals and SEO throughout development
03. Services
List of Services Provided
- Mockup Homepage Design (Desktop View)
- Custom WordPress Theme Development
- Reusable Block Components
- Performance Optimization & Accessibility Enhancements
- SEO Optimization (Yoast SEO)
- Email & Form Integration (FluentSMTP + Google reCAPTCHA)
- Staging Environment Setup
- Deployment (WP Migrate)
- Security & Maintenance
- Google Analytics 4 & Tag Manager Setup
- Internal CMS User Training
04. Results
- New CMS enabling the team to co-manage all site contents (images, copy, team member management)
- Fast load times, contributing to better SEO rankings and lower bounce rates
- Quicker content updates help keeps the site fresh and relevant
- Google Mobile 1st Compliant – resulting in priority indexing and greater visibility
05. Growth
- Delivered a modern, future-proof website that is fully scalable from a Brochure to Hybrid website.
- Set up Google Analytics 4 & Tag Manager Setup and Reporting
- Enhanced industry perception with a polished, professional site
- Website is completely set-up and optimised for all web browsers
Ready to Build a Better Website?
