Progressive Web Apps

Expertise:
Sector:
Digital Marketing
up to 50%
Average Increase in Sales Switching to a PWA
60%
Users Accepting to Receive Notifications
2.7x more
Users Read Notifications vs Emails
up to 50%
Reduction in Mutilchannel Strategy Costs

Executive Summary

In 2019, 62% of internet users accessed the internet using their mobile phones and with the number of smartphone users projected to hit 2.87 billion globally by 2020, you can expect that number to keep growing.

Google reports organisations that switch to a PWA generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.

 

With mobile phones fundamentally changing the way we access information, search, shop and communicate, it is crucial that businesses adapt their online presence to reflect consumer behaviour.

Previously, the answer to this problem might have been the development of a website and native app.

But what if there was a better way?

What if your website, when viewed on a mobile, could become an app on the end-user’s home screen at the click of a button? Brands can now combine two digital solutions into one!

The answer is a Progressive Web App solution.

At Infusion121, we have invested directly into the development of this application software product and we now boast a department specialising in PWA development for our clients

Why PWA?

Mobile web traffic finally surpassed desktop traffic in 2018 and that trend is showing no sign of slowing down.

Google introduced a mobile-first indexing, meaning it is predominantly using the mobile version of a website’s content for indexing and ranking websites.

The challenge for most businesses, our clients included, is that whilst mobile traffic is growing, mobile conversions are not.

In fact, mobile traffic only accounts for 16% of conversions.

So, how do we change that?

The challenge is to create the best user experience to engage their audience.

But how do you achieve that?

Is simply having a mobile responsive website enough? Well, the statistics suggest a responsive website alone is not a solution?

What about an app your audience can download on their Apple or Android device? That’s a second development and maintenance cost. Typically, you’re going to need to develop two apps as well – one for Apple and one for Android.

Surely, there’s a better way.

BMW have recently turned their website into a progressive web app

Welcome to the Progressive Web App

The PWA solution eliminates the multi-platform developmental challenges outlined above.

No longer do you need to have a responsive website, an iOS app and an Android app. Instead, a PWA can be saved by your customer onto their phone’s home screen direct from any internet web browser.

Think of it as a website, app and content management system (CMS) rolled into one.

A PWA:

  • Provide a highly engaging user experience, with the same capability as a “native app”
    • (IE: one downloaded onto your phone from the app store).
  • Can be installed onto any smartphone home screen directly from your website URL, making your PWA instantly accessible.
  • Eliminates the need for your users to search for and download your app from an app store.
  • Enables you to send push notifications directly to your customers phone
  • Reduces overall development costs and time to market

Google reports than when an eCommerce store switches to a PWA, they generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.

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Result & Benefits

At Infusion121, many clients are reaping the benefits of switching from a responsive mobile website to our Progressive Web App (PWA) solution.

Just like a native app, you can download our PWA directly from your mobile’s web browser. Once you’re done, you simply need to find an icon on your home screen to get straight back onto your PWA. It’s that easy.

Our PWA solution is most compliant with Google’s mobile first policy, provides faster load times and lower bounce rates – all of which help the PWA’s ranking in Google search.

It even works offline!

Google have even started posting their own case studies on Progressive web apps Check out the latest Progressive App for Ross Caia

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