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In 2019, 62% of internet users accessed the internet using their mobile phones and with the number of smartphone users projected to hit 2.87 billion globally by 2020, you can expect that number to keep growing.
Google reports organisations that switch to a PWA generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.
With mobile phones fundamentally changing the way we access information, search, shop and communicate, it is crucial that businesses adapt their online presence to reflect consumer behaviour.
Previously, the answer to this problem might have been the development of a website and native app.
But what if there was a better way?
What if your website, when viewed on a mobile, could become an app on the end-user’s home screen at the click of a button? Brands can now combine two digital solutions into one!
The answer is a Progressive Web App solution.
At Infusion121, we have invested directly into the development of this application software product and we now boast a department specialising in PWA development for our clients
Mobile web traffic finally surpassed desktop traffic in 2018 and that trend is showing no sign of slowing down.
Google introduced a mobile-first indexing, meaning it is predominantly using the mobile version of a website’s content for indexing and ranking websites.
The challenge for most businesses, our clients included, is that whilst mobile traffic is growing, mobile conversions are not.
In fact, mobile traffic only accounts for 16% of conversions.
So, how do we change that?
The challenge is to create the best user experience to engage their audience.
But how do you achieve that?
Is simply having a mobile responsive website enough? Well, the statistics suggest a responsive website alone is not a solution?
What about an app your audience can download on their Apple or Android device? That’s a second development and maintenance cost. Typically, you’re going to need to develop two apps as well – one for Apple and one for Android.
Surely, there’s a better way.
The PWA solution eliminates the multi-platform developmental challenges outlined above.
No longer do you need to have a responsive website, an iOS app and an Android app. Instead, a PWA can be saved by your customer onto their phone’s home screen direct from any internet web browser.
Think of it as a website, app and content management system (CMS) rolled into one.
Google reports than when an eCommerce store switches to a PWA, they generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.