Progressive Web App

Google reports than when an ecommerce stores switches to a PWA, they generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.

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Executive Summary

In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022. In 2025, the number of mobile users worldwide is projected to reach 7.49 billion.

With mobile phones fundamentally changing the way we access information, search, shop, and communicate, it is crucial that businesses adapt their online presence to reflect consumer behavior.

Previously, the answer to this problem might have been the development of a website and native app.

But what if there was a better way?

What if your website, when viewed on a mobile, could become an app on the end user’s home screen at the click of a button? Brands can now combine two digital solutions into one!

The answer is a Progressive Web App solution.

At Infusion121, we have invested directly into the development of this application software product and we now boast a department specialising in PWA development for our clients.

PWA Development

Sector
Digital Marketing

20-50 %

Average Increased sales

When switching to a PWA “Google Reports”

60 %

Notifications

Users allowing to receive notifications “Google Reports”

2.7 x

Push Notifications

More people will open and click a web push notification compared to an email.

30-50 %

Reduction in costs

Simplify multichannel strategies

Why PWA

Mobile web traffic finally surpassed desktop traffic in 2018 and that trend is showing no sign of slowing down.

Google introduced a mobile-first indexing, meaning it is predominantly using the mobile version of a website’s content for indexing and ranking websites.

The challenge for most businesses, our clients included, is that whilst mobile traffic is growing, mobile conversions are not.

In fact, mobile traffic only accounts for 16% of conversions.

So, how do we change that?

The challenge is to create the best user experience to engage their audience.

But how do you achieve that?

Is simply having a mobile responsive website enough? Well, the statistics suggest a responsive website alone is not a solution?

What about an app your audience can download on their Apple or Android device? That’s a second development and maintenance cost. Typically, you’re going to need to develop two apps as well – one for Apple and one for Android.

Surely, there’s a better way.

Welcome to the Progressive Web App (PWA).

The PWA solution eliminates the multi-platform developmental challenges outlined above.

No longer do you need to have a responsive website, an iOS app and an Android app. Instead, a PWA can be saved by your customer onto their phone’s home screen direct from any internet web browser.

Think of it as a website, app and content management system (CMS) rolled into one.

A PWA:

  • Provide a highly engaging user experience, with the same capability as a “native app”
    • (IE: one downloaded onto your phone from the app store).
  • Can be installed onto any smartphone home screen directly from your website URL, making your PWA instantly accessible.
  • Eliminates the need for your users to search for and download your app from an app store.
  • Enables you to send push notifications directly to your customer’s phone
  • Reduces overall development costs and time to market

Google reports than when an ecommerce store switches to a PWA, they generally witness a 20%+ revenue boost, with mobile conversion rates doubling in some cases.

Results & Benefits

At Infusion121, many clients are reaping the benefits of switching from a responsive mobile website to our Progressive Web App (PWA) solution.

Just like a native app, you can download our PWA directly from your mobile’s web browser. Once you’re done, you simply need to find an icon on your home screen to get straight back onto your PWA. It’s that easy.

Our PWA solution is most compliant with Google’s mobile first policy, provides faster load times and lower bounce rates – all of which help the PWA’s ranking in Google search.

It even works offline!

View Google PWA Case Studies

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BMW

The PWA of BMW helps it to outweigh a lot of competitors with lightning load speed. Apart from it, the PWA provides useful and valuable content and that goes beyond the automotive industry. Therefore, BMW’s customers spend three times more time on the PWA than on its previous mobile site.

Trivago

Trivago is a travel site that utilizes Progressive Web App technology to deliver seamless interactions to their customers. Its PWA has an intuitive interface that is easy for the travelers to either compare prices of different hotels, read the reviews, or book a selected hotel. Also, it contributes to minimizing the search marketing effort for the hotel owners.

With the power of PWA, Trivago’s hotel search engine recorded a noticeably higher conversion rate than its native app. Moreover, its hotel bookings click-through rate experienced a dramatic growth of 97%.

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