App Development Outsourced Marketing

FightMND

FightMND is a Not-For-Profit (NFP) organisation tackling the challenge of Motor Neurone Disease (MND). Its work focuses on discovering effective treatments and a cure for MND. There is no known cause for this debilitating disease, and it’s currently not able to be treated, slowed, reversed, or cured.

Overview

The organisation came to Infusion121 for assistance because it had faced major hurdles when attempting to raise public awareness and to engage the community to get involved and support fundraising initiatives for Motor Neurone Disease. Infusion121 got on board to help ‘fight the good fight’!

App Development
Outsourced Marketing

Sector
Not-for-profit

Challenges

Project Challenges

Until recently awareness of MND was largely non-existent. The amazing efforts made by AFL legend and MND sufferer, Neale Daniher, have thrust this disease into the spotlight. FightMND now has four major fundraising events each year, as well as several other smaller events.

One of the most significant of these fundraising efforts is ‘Daniher’s Drive’. Along its route, the annual four-day event takes in some of Victoria’s most scenic landscapes. The drive includes several community-based stops, official functions, accommodation for three nights across regional Victoria, and numerous associated fundraising events. The event includes approximately 400 people from over 100 teams.

FightMND contacted Infusion121 because it realised the need for digital transformation. When running its events, the organisation now felt a strong need to move away from manual processes. Its team faced daily inefficiencies such as printing of campaign materials, which was wasting time and money. We were tasked with building a Content Management System (CMS) that would allow FightMND to easily upload real-time information, and enable front-end users to make donations within the App.

Infusion121 also needed to build the CMS interface so it could change throughout the year. All four major events required its own unique branding when its calendar date came to pass.

The Result

Return on Investment Expressed Through Data

50 %

REDUCTION IN EVENT COSTS

Valuable funds were saved by eliminating event-related print materials.

60 %

REDUCTION IN WASTED TIME MANAGEMENT

Time is of the essence with MND. The event team’s time spent creating and updating event information was drastically reduced.

1,000 +

DAILY APP VIEWS

The APP experiences excellent traction via both Android and Apple devices across Australia.

5 +

MINS AVERAGE TIME IN APP

UX/UI improvements to the APP have created a perfect community environment.

Project Solutions

We’re empowered through collaboration, and by working together with FightMND, Infusion121 tailor-built their native App with the aim of addressing the many issues team organisers had been facing. We created a custom designed CMS with a content matrix, an awesome tool to help prioritise content production for each event. We built the native App to be agile, to upload information efficiently on the go, and to provide data to all subscribers in real-time.

The APP’s home screen rotates four times a year depending on the major campaign event being run by FightMND at the time. A user can effortlessly find what they require and access a ‘Donate’ button without difficulty.

When the APP is set-up for Daniher’s Drive its effective UX design eliminates the need for mobile text messaging between teams and organisers, as well as the majority of printed materials previously required to show the event route, accommodation options, and locations. All information on fundraising events is now presented in real-time on any Google Android or Apple iOS mobile device.

Project Achievements

FightMND co-founder, Neale Daniher, informed Infusion121 its APP has been extremely well received by event participants. Furthermore, FightMND staff can now update all information in real-time and in a straightforward manner within their CMS’s custom dashboard both prior to and during the event.

Testimonial
Resource Category